Insights · Health care · Drug pricing
The Toll at the Gate
In Medicare, much of a brand-name drug’s real price is now settled at the gate: the insurer’s list of covered drugs. Congress gave that gatekeeper a much bigger stake in 2025. Wall Street still treats what drugmakers pay to get past it as bad news.
At a glance
Drugmakers pay for access to patients with price cuts, which works like a toll at the insurer’s gate.
Since 2025, a Medicare drug plan pays 60% of drug costs once a patient passes the catastrophic threshold, up from 20% in 2024. That gives plans a much stronger reason to demand the toll.
In one closely watched case, the toll was likely cheap for the drugmaker. The cost to patients who wait is the part nobody measures.
- Plan’s share above the catastrophic threshold, 2024 → 2025
- 20% → 60%
- Ingrezza price change, Q3 2025 y/y
- −6–7%
- Newly covered patients needed to break even · Theoria estimate
- 1 in 8
Picture two patients with the same diagnosis leaving the same doctor’s office with the same prescription. One fills it that afternoon. The other gets a letter saying the insurer needs more paperwork first.
The medicine is identical. What differs is a list neither patient has seen, the insurer’s formulary, and a negotiation neither will ever hear about.
That list is where much of a brand-name drug’s real price gets set. Drugmakers pay a toll to get onto it, in discounts and rebates. Across all brand-name drugs, those concessions came to an estimated $416 billion in 2025, according to the Drug Channels Institute. And since 2025, Congress has given the gatekeepers a far bigger reason to collect it.
One toll, paid in public
Neurocrine Biosciences, a San Diego drugmaker, gave investors an unusually clear view of the trade. Its best-selling drug, Ingrezza, had $2.5 billion in net sales in 2025. During that year Neurocrine cut the drug’s price. On a call about the third quarter of 2025, its finance chief said price was down 6% to 7% from a year earlier. In context, he was very likely describing Ingrezza.
The company’s year-end release explained the cut with a revealing phrase: “a lower net price due to new formulary access investments.” In plain words, Neurocrine lowered its price so that insurers would cover the drug.
By the company’s account, the cut bought a lot. About 70% of Medicare lives now have coverage for Ingrezza, Chief Executive Kyle Gano said in July. Barron’s reports that the figure was less than half in 2024. Neurocrine has since raised its 2026 forecast for the drug to a midpoint of $2.85 billion, about 13% growth.
Exhibit 1
Neurocrine cut Ingrezza’s price 6–7% as Medicare coverage rose from under half to about 70%
Ingrezza net sales, and the price-for-access trade
Net sales
$ billions; 2026 = midpoint of guidance
$2.31 → $2.85
+9% in 2025; +13% guided for 2026
Medicare lives with coverage
share of Medicare lives
<50% → ~70%
Coverage widened
Price paid
Ingrezza price change, year over year, Q3 2025
−6 to −7%
A small price for the access
Sources: Neurocrine Q4 2025 earnings release (SEC 8-K) and Q2 2026 call; CEO Kyle Gano, Q2 2026 call; CFO Matt Abernethy, Q3 2025 call; Barron’s, Oct. 13, 2026.
Note: The 2026 bar is the midpoint of company guidance ($2.825–2.875 billion), not a reported result. “Under 50%” is how Barron’s reported the 2024 level; the chart draws it at 45%. The CFO did not say whether the 6–7% is a gross or net price change.
Investors were not impressed. The shares were down about 11% in afternoon trading on Feb. 12, the day Neurocrine first published its 2026 forecast. After second-quarter results showed pricing pressure, they slid from a late-July record near $185 to $145, Barron’s reported.
So was the toll worth paying? Here is a simple test. If coverage rose from about 45% to 70% of eligible patients, that is 56% more people who can get the drug easily. A 6.5% price cut, the middle of the reported range, pays for itself if only 13% of those newly covered patients, about one in eight, actually start taking it Theoria estimate. The exact starting point matters. Anywhere from 40% to 49% coverage, the threshold runs from about one in 11 to one in six. If every newly covered patient started the drug, Neurocrine could have cut its price by up to 36% before it lost money on the deal. One caution: the 6–7% figure is one quarter’s reported price change, and Neurocrine does not disclose Ingrezza’s full discount.
Exhibit 2 Theoria estimate
The price cut pays off if just one in eight newly covered patients start the drug
Largest price cut that still breaks even, by share of newly covered patients who start the drug
Method: Coverage rises from 45% (assumed; reported as “less than half”) to 70% of eligible patients. Revenue = covered patients × share who start × net price. The break-even cut is 1 − 1/(1 + 0.556 × share who start). The actual cut is 6.5%, the midpoint of the reported 6–7%.
Sensitivity: With a 40–49% starting point, the threshold is 9–16% (one in 11 to one in six) and the full-conversion break-even is 30–43%.
Limits: The reported price change may not include all rebates; growth also has other causes (sales effort, more diagnoses, a rival’s dosing); access and price were negotiated together, so this shows break-even, not cause and effect. A Theoria estimate, not an observed result.
For the drugmaker, the toll was likely cheap. The real question is who sets it, and who waits outside.
Why the gate got stricter
The toll got bigger because of a change most people missed in the 2022 Inflation Reduction Act. In 2024, once a Medicare patient’s drug costs passed the catastrophic threshold, Medicare paid 80% of the cost and the patient’s plan paid 20%. From 2025, the plan pays 60%, for brand-name and generic drugs alike.
That tripled the plan’s share of the costliest part of an expensive drug’s bill. Plans now have a much stronger reason to favor drugs with lower net prices. Adam Fein of the Drug Channels Institute writes that plans have begun to shift formularies in exactly that direction.
Exhibit 3
Congress tripled the plans’ stake, and coverage narrowed for some drugs within a year
Percent
The plan’s stake
plan’s share of drug costs above the catastrophic threshold
20% → 60%
Tripled
Coverage for smaller makers’ drugs
standalone-plan members with coverage*
74% → 56%
Down 18 points in one year
Sources: KFF, “Changes to Medicare Part D in 2024 and 2025”; Drug Channels Institute (Adam Fein), June 2026; Milliman, December 2024.
Note: *Drugs from manufacturers that qualify for phased-in discounts under the law. The 60% plan share applies to brand-name and generic drugs. A Health Affairs study found standalone plans’ 2025 formularies narrowed for protected classes and low-tier drugs, with no measurable change in prior authorization or step-therapy rules.
The plans have very likely started to use that leverage. Milliman, an actuarial firm, found that coverage for drugs from one group of smaller drugmakers fell from 74% of standalone-plan members in 2024 to 56% in 2025. And Medicare’s own negotiations show where the toll is heading next. From 2027, Medicare will pay $4,093 a month for Austedo, Ingrezza’s main rival. That is 38% below its 2024 list price. Milliman expects competitors of negotiated drugs may need bigger rebates to keep their coverage, so Ingrezza will likely face a new price to beat.
The case for the gatekeepers
The strongest objection is simple: this is the system doing what Congress wanted. Plans bargain harder and prices fall. Patients inside the gate, and taxpayers, are better off. That is likely true for many of them.
The evidence also deserves caution. A Health Affairs study found that standalone Medicare drug plans narrowed parts of their 2025 formularies but did not measurably increase prior authorization, the approval step a patient must clear before a plan pays. And a company’s reported price cut can understate the full discount it pays in rebates.
But bargaining is not the problem. Bargaining that nobody can see is. The patients waiting outside the gate do not show up in price data. In an American Medical Association survey of 1,000 physicians, 95% said prior authorization delays care and 79% said patients abandon treatment because of it.
What to do
Investors should treat “access investments” as admission fees, not as weakness. They should ask drugmakers to report the price change and the coverage change together, so the toll can be judged against what it buys.
Medicare should make the toll booth visible. Its 2024 prior-authorization rule makes Medicare Advantage, Medicaid and some other plans publish approval data each year, starting by March 31, 2026, but it leaves out prescription drugs. The Centers for Medicare & Medicaid Services should extend the rule to Part D. Plans would then publish how often they require approval for costly drugs, how often they say no and how long patients wait.
The gate now decides who gets a drug, and, in Medicare, much of what it costs. A toll of 6% to 7% for coverage that rose from under half to about 70% of Medicare lives is likely a good deal for the drugmaker. Nobody is yet counting what the wait costs the patient left outside.
What would change our mind
- If Neurocrine’s filings show that Ingrezza’s total discount (rebates included) grew by far more than 6–7%, the toll was not cheap.
- If plan formulary files show that coverage for costly brand drugs did not narrow after 2025, the claim that the law tightened the gate is wrong.
- If published prior-authorization data show quick approvals and few denials for drugs, the people waiting outside are fewer than we think.
Sources, method and every number checked
Where each number comes from
Checked October 22, 2026 · provenance audit: PASS
| Claim | Kind | Source |
|---|---|---|
| Ingrezza net sales: $2,313.5M (2024), $2,513.7M (2025); “lower net price due to new formulary access investments” | Company disclosure | Neurocrine Q4 2025 release (8-K) |
| Price down 6–7% year over year, Q3 2025 (context indicates Ingrezza; gross vs. net not stated) | Company disclosure (verified secondary transcript) | Q3 2025 call transcript |
| About 70% of Medicare lives covered; 2026 guidance $2.825–2.875B (about 13% growth) | Company disclosure | Q2 2026 call transcript; call summary |
| Access was “less than half” in 2024; shares fell from a record near $185 in late July to $145 | Reported journalism (verified secondary) | Barron’s, Oct. 13, 2026 (Jacob Sonenshine) |
| Q2 2026 Ingrezza sales $716.5M vs $624.4M | Company disclosure | 10-Q, Q2 2026 |
| Shares down 10.6% at 2:38 p.m. on Feb. 12, 2026, after guidance (intraday) | Reported journalism (verified secondary) | Benzinga via Finviz |
| Plan share of drug costs in the catastrophic phase: 20% (2024) → 60% (2025); Medicare 80% in 2024 | Published analysis of law (verified secondary) | KFF; Drug Channels |
| Coverage of specified small manufacturers’ drugs, 74% → 56% of PDP members | Published data | Milliman, Dec. 2024 |
| Standalone plans’ formularies narrower for protected classes and low-tier drugs; no change in prior auth or step therapy (2025) | Peer-reviewed study | Health Affairs |
| Austedo 2027 Medicare price $4,093 vs $6,623 2024 list price, 30-day supply (38% lower) | Official data (CMS) | CMS, negotiated prices for 2027 |
| 95% say prior auth delays care; 79% say patients abandon treatment | Survey | AMA, 2025 survey |
| The 2024 prior-authorization rule excludes prescription drugs; first public metrics due by March 31, 2026 | Official rule | CMS fact sheet (CMS-0057-F) |
| Break-even cut 36% (full conversion); a 6.5% cut pays off above 13% conversion (about 1 in 8); range 9–16% for a 40–49% start | Theoria estimate | Theoria calculation (recompute.py); method in Exhibit 2 |
| Brand-name gross-to-net reductions about $416B in 2025 | Published estimate (verified secondary) | Drug Channels Institute |
| Competitors of negotiated drugs “may need to increase rebates to maintain formulary coverage” | Published analysis | Milliman, Dec. 2024 |
How Theoria calculated the break-even
Start with the share of Medicare lives with coverage: “less than half” in 2024 (Barron’s), set at 45%, and about 70% in 2026 (Neurocrine). That is 56% more covered patients.
Revenue = covered patients × share who start the drug × net price. A price cut of d breaks even when (1 + 0.556 × share who start) × (1 − d) = 1.
At the reported cut of about 6.5%, the deal breaks even when 13% of newly covered patients start the drug, about one in eight. If all of them start, the break-even cut is 36%.
Sensitivity: with a starting point anywhere from 40% to 49%, the threshold runs from 9% to 16%, and the full-conversion break-even from 30% to 43%.
Limits: the reported price change covers one quarter and may not include all rebates; Neurocrine does not disclose Ingrezza’s full discount. Access and price were negotiated together, so the calculation shows break-even, not cause and effect.
Closest earlier work
Milliman (December 2024) and the Drug Channels Institute (June 2026) document how the 2025 Medicare redesign changed plans’ formulary incentives. Barron’s (October 13, 2026) reports Neurocrine’s price cuts and wider access as a pricing headwind for the stock. None of them asks whether the toll was worth paying, or measures what it bought.
The opening scene
The two patients in the opening are illustrative, not reported.